You can have the data DLTrack holds about you deleted at any time, free of charge. This page explains exactly what we hold, how to ask for its removal, what happens, and how long it takes.
1. What data we hold
Depending on how you have used DLTrack, we may hold:
- Your account — name, email address, hashed password, workspace membership, role, and notification preferences;
- Your Meta connection — your Meta user ID, name, email, profile picture, the encrypted access token issued to us, and the permissions you granted;
- Advertising data synchronised from Meta — businesses, ad accounts, campaigns, ad sets, ads, creatives and media, Pages, pixels, targeting, budgets, and performance metrics including breakdowns;
- Conversion and click data — where you connected a tracking provider, including click identifiers, revenue and payout values, and technical attributes such as IP address, country, city, device, browser, and operating system;
- Operational records — activity and audit logs, automation decision records, and synchronisation run records.
A full description of each category and why we process it is in our Privacy Policy.
2. How to request deletion
Email hello@example.com from the email address on your DLTrack account, with the subject “Data deletion request”.
Tell us whether you want (a) everything deleted and your account closed, or (b) only specific data removed — for example one ad account, or your conversion-tracking data. If you are not writing from the address on the account, include enough detail for us to verify you control it.
We will confirm receipt, tell you what will be deleted, and confirm again in writing once the deletion is complete. You do not need an active subscription to make a request, and we do not charge for it.
3. Removing DLTrack’s access at Meta
Deleting your data from our systems and revoking our access at Meta are two separate actions, and we recommend doing both:
- In DLTrack — go to Settings → Connections and disconnect the Meta account. This immediately stops all synchronisation and prevents any further action on your ad accounts.
- In Meta — open Facebook Settings → Business Integrations, select DLTrack, and choose Remove. This invalidates the access token at Meta’s end so it can no longer be used, regardless of what we hold.
Disconnecting is not deletion. Disconnecting stops future access, but the advertising data already synchronised and the stored token remain in our database until you ask us to delete them, or until you close your account. To have that data removed, send the request described in section 2.
4. What gets deleted
On a full deletion request we permanently remove, from our production database:
- Your user record and profile details;
- Your Meta connection records, including the stored access token and granted permissions;
- All advertising data synchronised from your connected accounts — businesses, ad accounts, campaigns, ad sets, ads, creatives, media, Pages, pixels, and all associated performance and breakdown data;
- All conversion and click data ingested for your workspace, including IP addresses and device attributes;
- Your automation rules, decision records, saved views, saved reports, templates, and generated exports;
- Your workspace itself, where you are the sole owner and no other member remains.
Encrypted backups are retained on a rolling schedule for disaster recovery and are overwritten in the ordinary course within 35 days. Deleted data may persist in those backups until they roll over; it is not restored to production except in a disaster-recovery event, in which case the deletion is re-applied.
5. What we must retain
A small amount of information is kept after deletion, where the law requires it or where we have an overriding legitimate interest:
- Billing and tax records — invoices and payment records, for the period required by tax and accounting law in our jurisdiction;
- Security and abuse records — a minimal record where needed to prevent fraud or abuse, or to establish, exercise, or defend a legal claim;
- The deletion request itself — a record that you asked, what we deleted, and when, so we can evidence compliance.
Anything retained is kept to the minimum necessary and is not used to operate the service or for any other purpose.
6. How long it takes
- Acknowledgement
- Within 2 business days of your request.
- Deletion from production
- Within 30 days of a verified request, and usually much sooner.
- Written confirmation
- Sent as soon as deletion is complete.
- Backups overwritten
- Within 35 days, on the rolling backup schedule.
7. Deleting only part of your data
You do not have to delete everything. You can ask us to remove, for example:
- A single ad account and all of its campaigns and performance data, keeping your other accounts;
- All conversion and click data, keeping your Meta advertising data;
- A Meta connection and its token, keeping historical reporting.
Some of this you can do yourself in the product — disconnecting a Meta or tracking connection, deleting saved views, reports, templates, automation rules, and media. For anything you cannot remove yourself, email us and we will handle it.
8. Contact
Deletion requests and questions: hello@example.com.
If you are not satisfied with how we handled your request, you may lodge a complaint with your local data protection authority. See also our Privacy Policy and Terms of Service.