We got tired of five tabs to run one ad account.
Ads Manager for building, a spreadsheet for tracking, a rule tool for automation, and yet another product for attribution. DLTrack is what we wished existed instead.
DLTrack started as an internal tool for managing our own Meta ad accounts. It got built because switching between Ads Manager, spreadsheets, and third-party trackers was slowing down every decision that actually mattered — what to scale, what to kill, and what made money.
It grew into a single workspace: build and publish campaigns the way Meta expects them, keep structure and spend synced without manual refreshes, automate the rules you'd otherwise run by hand at 11pm, and trace every dollar of revenue back to the ad that earned it.
We're a small team building for people who run ad accounts for a living — not marketing generalists, not agencies chasing every platform at once. Everything in the product got added because it removed a real step from a real day.
Four things we won't trade away
These aren't slogans — they're the reasons certain features exist and others got rejected.
Automation you can audit
Anything that moves real budget has to explain itself. That's why every rule action writes a decision trail with the values that triggered it, and why a kill switch exists at all.
Meta's rules, not our approximation
The builder follows Meta's real publishing constraints. If a structure won't publish, you find out in the form — not after a failed API call and twenty minutes of guessing.
Numbers that reconcile
Spend, revenue, and day boundaries have to agree across accounts and timezones. Data that's almost right is worse than no data, because you act on it.
Fewer clicks, always
Inline editing, saved views, keyboard search. If a daily task takes six clicks, that's a bug we haven't fixed yet.
Built in the order the pain showed up
Get the data out of Ads Manager
Structure and insights sync, so campaigns, ad sets, ads, and spend live somewhere we could actually query and sort.
Stop rebuilding the same campaign
A publishing builder that respects Meta's constraints, plus templates and cross-account cloning for structures we launched over and over.
Close the revenue loop
Conversion tracking that carries ad, ad set, and campaign identifiers, rolled up daily into revenue, profit, and ROAS beside spend.
Make it run without us
Automation rules on any synced metric, with a decision trail, notifications, and per-account circuit breakers so one bad account can't take the rest down.
Sharpening the daily driver
Saved views, row-level deltas, keyboard search, and the small frictions that decide whether a tool is the first tab you open each morning.
Tell us what's still missing.
If you run Meta ad accounts for a living, your workflow gaps are our roadmap. We read every message ourselves.
Free to start · Connect an account in minutes · No sales call required